Today however this vision is paying dividends as alcohol companies like Diageo struggle to make up ground on the growing trend. Ahead of his time by almost a decade Reynald has a large piece of the global market selling in over 180 countries. “We want adult style alcohol-free beverages to be a household idea” he said “this is not about any one being the best, but I am interested in the concept and I’ve delivered, what I believe to be, the best spirits alternative that can be made. I am the inventor, innovator, thinker, and tailor of alcohol-free spirits. ArKay is the gold standard, and without it there would be a huge gap to overcome, that no one who is producing alcohol free beverages today could do.”