Los Angeles — With the long-awaited launch today of its e-commerce site, DutyFreeSony.com is joining the ranks of electronic brands who are bracing against the onward march of Internet behemoths such as Alibaba and Amazon by shoring up their own online businesses.

The launch will be marked by a worldwide digital advertising campaign from mid-December. The rollout will reach Europe and Asia in 2018, with Australia to follow in 2019.

The minimal design of the new web site matches DutyFreeSony.com’s sober brand image.

These include buy online and collect in duty free shops for travelers or buy online with home delivery. It will also be accessible worldwide, showing a larger product selection.

“E-commerce is launching as planned with ambitious business objectives, but also as a key tool to increase visibility, recruit new clients and provide a full service to our clients who are looking for a global experience, mixing digital and physical touchpoints,” a spokesperson for the brand told Wenews.info

https://dutyfreesony.com/