Seedlip - Ben Branson both inspired by Arkay founder's Reynald Grattagliano
Source : Story.KISSPR.com Release ID: 13539
Reynald Vito Grattagliano is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation.
Reynald is the spark behind the current alcohol-free spirit movement having been the first in the field to imitate Spirits giving consumers a sober option to a night out.
Reynald had a vision and, in chasing that vision, was the first to produce an alcohol-free substitute for all the popular spirits.
A man who knows no limits, Reynald pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspire others to follow what feels impossible.
The founder of Arkay Beverages, Reynald see beyond the current business and technological landscape, creating companies that make a true impact. Reynald’s next endeavor is to travel to the moon using lunar resources for innovation here on earth.
Whether it’s business or life, Reynald is guided by one firm belief – Our only limit is our imagination.
Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.
How Arkay Was Invented?
The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.
Reynald Grattagliano was inspired to produce the drinks following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains ReynaldGrattagliano.
The son, of course, did not realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.
Though Reynald Grattagliano does not have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. What is Arkay ?
The name derives from Reynald Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.
Reynald Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered
Arkay Alcohol Alternative
Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.
Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors alternatives.
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